Planned Giving Should Not Sit on the Sidelines

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Krit Consulting, founded by fundraising strategist Ron Krit, is helping nonprofit organizations unlock greater fundraising potential by integrating planned giving into everyday donor conversations rather than treating it as a separate initiative.

With more than two decades of experience in fundraising, marketing, and donor engagement, Krit Consulting partners with nonprofits to increase dollars raised through practical strategy, stronger relationships, and consistent execution. The firm specializes in development planning, planned giving integration, marketing strategy, and donor stewardship, while also offering professional development and engaging training programs designed to elevate team performance.

Krit Consulting's approach emphasizes simplicity and action. By demystifying planned giving and embedding it into existing fundraising efforts, organizations are able to create sustainable development programs that drive both immediate impact and long-term growth.

Founder Ron Krit previously served as National Director of Life & Legacy at the Harold Grinspoon Foundation, where his team supported 73 communities across the U.S. and Canada in securing more than $1.5 billion in endowment commitments. Prior to that, he spent 15 years at the Jewish United Fund in Chicago, contributing to the growth of a $2 billion endowment and helping launch initiatives that generated more than $62 million in planned gifts locally.

In addition to strategic advisory, Krit Consulting delivers highly interactive workshops and coaching programs focused on leadership development, communication, and fundraising effectiveness. These sessions are designed to build confidence, foster engagement, and empower teams to take meaningful action.

"Planned giving doesn't have to be complicated. It's simply about helping donors give in smart, meaningful ways now and in the future." Ron Krit

By combining strategic insight with an engaging, relationship-driven approach, Krit Consulting continues to help organizations build stronger donor connections and more resilient fundraising programs.

Client Testimonials Include

"Ron has been such a help in elevating our donor stewardship and planned giving outreach. He's worked with our board to make conversations about legacy giving feel more natural and comfortable. Ron shows up with positive energy, thoughtful guidance, and real accountability every single time. Thanks to his expertise, we're building stronger donor relationships and setting ourselves up for meaningful long-term growth." Lisa Weinstock, Director of Development, CJE SeniorLife

"Ron infused tons of fun and energy into the Culture of Philanthropy training he facilitated for the JCUA Board of Directors. He had our group up and moving around, laughing, drawing, and talking. We got to learn from him and from each other in an environment that was warm, engaging, and non-judgemental. Thank you, Ron!" Jessica Schaffer, Executive Director, JCUA

"Ron guided us through the development of our planned giving strategy with expertise and enthusiasm. His approach simplified the complexities of planned giving, making it both digestible and actionable. Ron emphasized integrating planned gifts into our existing initiatives, which was incredibly valuable, and his annual calendar of planned giving communication priorities was equally useful. His unique ability to infuse fun and excitement into discussions about endowments and other planned giving options made the project informative and delightful, and his baking and fitness tips were also much appreciated. He is a perfect example of a highly skilled, relationship-based fundraising professional." Anna-Liisa LaCroix, CEO, Central Baptist Village

For more information, contact rkrit@ronkritconsulting.com or visit https://www.ronkritconsulting.com/.

LinkedIn: https://www.linkedin.com/in/ronkrit/

Media Contact

Name
Krit Consulting
Contact name
Ron Krit
Contact phone
(773) 425-7369
Country
United States
Url
https://www.ronkritconsulting.com/

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